Effective date: June 8, 2026
This Privacy Policy explains how North Bay Spray Foam Pros ("we," "us," or "our"), operating the website northbaysprayfoam.ca, collects, uses, and protects your personal information. We are committed to handling your information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA). northbaysprayfoam.ca is a lead referral platform — the website owner arranges for qualified local contractors to contact you; the website owner does not personally perform insulation work.
Nature of This Service
This website operates as a referral and lead generation service. When you submit a request — by form or by phone — your information is forwarded to one or more local spray foam insulation contractors who will contact you directly to discuss your project. North Bay Spray Foam Pros is not the contractor who will perform the work. Any agreement for services, pricing, scheduling, and workmanship is between you and the contractor directly. By using this website and submitting your information, you acknowledge and accept this arrangement.
1. What Information We Collect
We collect two types of information through this website:
- Information you provide directly: When you fill out our contact form, we collect your name, phone number, email address (optional), the type of service you're inquiring about, and any details you include in your message. If you call us directly, we may record your name and phone number to follow up on your inquiry.
- Automatically collected analytics data: When you visit our website, Google Analytics 4 (GA4) automatically collects information about your visit, including pages viewed, time spent on the site, your general geographic region, device type, and browser. This data is aggregated and does not directly identify you by name.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiry: When you submit a contact form or call us, we use your contact details to follow up with a spray foam insulation quote or to answer your questions.
- To facilitate service: Your contact information is forwarded to a local contractor who will reach out to you directly to schedule an estimate and discuss your project.
- To connect you with local service providers: When you request a quote or schedule a job, your contact information and project details may be shared with vetted local insulation contractors or service providers in your area who can fulfill your request. By submitting the contact form or calling us, you consent to this use of your information.
- To improve our website: We use aggregated, anonymized Google Analytics data to understand how visitors use our site and to improve its content and usability. This data cannot be used to identify you personally.
3. Google Analytics 4
This website uses Google Analytics 4 (GA4), a web analytics service provided by Google LLC. GA4 uses cookies and similar technologies to collect information about how visitors use the site. The data collected is transmitted to and stored by Google on servers in the United States.
Google Analytics data is used solely to understand site traffic and improve the site. We do not use GA4 to collect personally identifiable information, and we do not combine analytics data with your contact form submissions.
You can opt out of Google Analytics data collection at any time by installing the Google Analytics Opt-out Browser Add-on. You may also manage your ad preferences through Google's Ads Settings.
4. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties for marketing purposes. We may share your information in the following circumstances:
- Local service providers (fulfillment): To fulfill your request for a quote or insulation work, we may share your name, phone number, email address, and project details with local, vetted service providers operating in your area. These providers are engaged solely to respond to your inquiry or complete the requested work. They are not authorized to use your information for any other purpose, including marketing. By contacting us — whether through the form or by phone — you acknowledge and consent to this sharing. If you do not wish your information to be shared with local service providers, please let us know at the time of contact and we will note your preference.
- As required by law: We may disclose your information if required to do so by law or in response to a valid legal request from a government authority.
- Technology service providers: We use third-party services such as Google Analytics and, where applicable, call tracking software (CallRail) to operate and improve this website. These providers have their own privacy policies and data practices. We encourage you to review them.
5. Your Consent
By submitting the contact form on this website or by calling us and providing your information, you are expressly consenting to the collection, use, and sharing of that information as described in this policy — including sharing with local service providers for the purpose of fulfilling your request. You may withdraw your consent at any time by contacting us, subject to any legal or contractual obligations. Withdrawal of consent may mean we are unable to fulfill your service request.
6. Commercial Electronic Messages (CASL)
Canada's Anti-Spam Legislation (CASL) governs the sending of commercial electronic messages, including emails and text messages. By providing your email address or phone number and requesting a quote through this Site, you consent to receiving commercial electronic messages from us and from local contractors to whom your information is referred, in connection with your service inquiry. These messages may include quote follow-ups, scheduling confirmations, and related service communications. You may withdraw this consent at any time by contacting us or by following the unsubscribe instructions in any message you receive. Withdrawal of consent does not affect the lawfulness of messages sent before the withdrawal.
7. Data Retention
We retain contact form submissions for a reasonable period to follow up on inquiries — typically no longer than 12 months. After this period, form submissions are deleted. Google Analytics data is retained per Google's standard data retention settings.
8. Your Rights Under PIPEDA
As a Canadian resident, you have the right to:
- Know what personal information we hold about you
- Request a correction to inaccurate information
- Withdraw your consent to our use of your information, including consent to sharing with local service providers, at any time (subject to legal or contractual limitations)
- Make a complaint to the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated
To exercise any of these rights, please contact us using the phone number below.
9. Cookies
Our website uses cookies primarily through Google Analytics 4 to understand site usage. These cookies do not store personally identifiable information. You can control or delete cookies through your browser settings. Disabling cookies may affect the functionality of some website features.
10. Links to Other Websites
Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external sites you visit.
11. Security and Cross-Border Transfers
We take reasonable precautions to protect the personal information submitted through our contact form. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security. For sensitive matters, we encourage you to contact us by phone.
Contact form submissions are transmitted via Google's infrastructure (Google Apps Script) and may be processed on servers located outside Canada, including in the United States. By submitting the form, you acknowledge and consent to this transfer. Google Analytics data is similarly processed on US servers as described in Section 3.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically.
13. Limitation of Liability
North Bay Spray Foam Pros operates as a referral platform and is not a party to any contract for insulation work between you and a local contractor. We are not responsible for, and make no warranty or representation regarding, the quality, timeliness, pricing, safety, licensing, insurance, or any other aspect of work performed by contractors to whom your information is referred. Once your information is shared with a contractor, that contractor's own data practices and privacy policy govern their use of your information from that point forward. We are not liable for any contractor's data practices, communications, or conduct after information has been disclosed for fulfillment purposes. Our liability to you is limited to the greatest extent permitted by applicable Ontario law.
14. Contact Us About Privacy
If you have questions or concerns about this Privacy Policy or our handling of your personal information, please contact us by phone:
North Bay Spray Foam Pros
Phone: 705-710-1485
Available Mon–Fri 8am–6pm, Sat 9am–3pm EST